In this intensive course, aspiring entrepreneurs will learn to create, promote and market a company to win over the judges in a Business Competition. This course is designed and taught by an M.B.A. professor and judge of graduate Business Pitch competitions. Topics include the differences between start-ups and small businesses, business ideation, designing business plans, environmental scanning, raising capital, developing budgets, establishing organizational structure, marketing and promotion strategies, persuasive sales pitches and pitch decks.
Students who complete this course will know:
- Foundations of Management (planning, organizing, leading, controlling)
- Foundations of Marketing (the 4 p’s of marketing mix)
- How to perform a S.W.O.T. analysis
- Business Ideation Techniques
- How to create a Business Plan
- How to create an Organizational Structure
- How to raise Capitol
- Writing Your Business Proposal
- Deliver Persuasive Sales Pitches and Pitch-Decks
|1||Introductions, Review of Syllabus, overview of American Business Landscape, Foundations of Management|
|2||Review of Business Ideas, Foundations of Marketing, Branding, SWOT Analysis|
|3||Intro to Business Planning, written proposal development|
|4||Complete written proposal sections overview, pitch slide decks and proposals|
Students and their parents will receive brief feedback after each class, via Teachworks, regarding the student’s general participation in class. Students will also receive feedback on graded assignments via email. At the end of the course, the student will receive a final report card, which thoroughly speaks to their overall participation in the course, including major assignments.