Designed for
Students who have an interest in business and entrepreneurship, and would like to attend a business competition in the future
Level
All levels
Class format
One-on-one and small group (Max. 7 students/class)
Class Introduction
Aspiring entrepreneurs will learn to create, promote, and market a company to win over the judges in a Business Competition. This course is designed and taught by an M.B.A. professor and judge of graduate Business Pitch competitions. Topics include the differences between start-ups and small businesses, business ideation, designing business plans, environmental scanning, raising capital, developing budgets, establishing organizational structure, marketing and promotion strategies, persuasive sales pitches, and pitch decks.
Outcome
Students who complete this course will know:
- Business Ideation Techniques
- How to create a Business Plan
- How to create Organizational Structure
- How to perform a S.W.O.T. analysis
- How to raise Capital
- Writing Your Business Proposal
- Deliver Persuasive Sales Pitches and Pitch-Decks
Course Content
| Lesson | Topics |
| 1 | Introductions, Review of Syllabus, overview of American Business Landscape |
| 2 | Review Mindmaps Business Principles |
| 3 | Intro to Business Planning |
| 4 | SWOT Analysis |
| 5 | Business Plan development proposal |
| 6 | Written Proposal Development |
| 7 | Pitch Development |
| 8 | Pitches |
Feedback
Students and their parents will receive brief feedback after each class regarding the student’s general participation in class. Students will also receive feedback on graded assignments via email. At the end of the course, the student will receive a final report card, which thoroughly speaks to their overall participation in the course, including major assignments.
Need to prepare?
To best prepare for this program, we recommend reading:
