Business, Economics and Finance

Aspiring entrepreneurs will learn to create, promote, and market a company to win over the judges in a Business Competition. Intro to Business Competition course is designed and taught by an M.B.A. professor and judge of graduate Business Pitch competitions. Topics include the differences between start-ups and small businesses, business ideation, designing business plans, environmental scanning, raising capital, developing budgets, establishing organizational structure, marketing and promotion strategies, persuasive sales pitches, and pitch-decks.

Aspiring entrepreneurs will create, promote, and market a company to win over the Diamond Challenge Business Competition’s judges. In this intensive format, students will conduct the business ideation process, create a business plan, conduct environmental scanning, establishing the organizational mission, vision, and value statements, create marketing and promotion strategies, write the business proposal and create a pitch-deck required by the Diamond Challenge Business Competition.